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Business Planning and Strategy

Whether it’s to obtain a bank loan or to map the future direction of your business, a plan that covers the important strategic and operating issues, together with a financial prognosis of your business has become essential.

An up-to-date business plan is important because it:

· sets out to potential investors what your business intends to do now and in the future

· provides an internal operating plan for your business based on its mission and goals

· will increase your chances of success by introducing an ongoing business-planning cycle

· brings key people from the business together to assess, plan and communicate goals

A Business Plan should cover a defined period, usually a financial year, or a 3 year strategic horizon.  Certain events may trigger a review of your strategic objectives, such as a competitor or major customer going out of business, but generally the key aims and objectives should hold true for two to three years.

Business planning should be part of a rolling process, with regular assessment of your performance against the Plan and revising your forecast if necessary.

Satori can assist with the structure and writing of your Business Plan, including competitive strategy and full financials. If you prefer, we will focus on one area of your business, for example, Marketing, and assist with the structure and writing of the Marketing Strategy and any Brand Plans. Thereafter, Satori will help establish a detailed Action Plan for your organization. At a set time each month, we will consult with you and amend and record where you are with regard to your objectives.

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